{
  "name": "MxD Advisory",
  "legalName": "MxD Advisory GmbH",
  "version": "1.0.0",
  "updated": "2025-01",
  "tagline": "Brand Guidelines",
  "description": "The visual and verbal identity system for MxD Advisory, a recruitment and consulting firm connecting top talent with ambitious companies across IT, Finance, HR and Engineering.",
  "website": "https://mxd-advisory.com",
  "logo": {
    "primary": "/__l5e/assets-v1/c39cc00c-52ef-4c01-9b0b-f5f6b4a56043/logo-mxd-white-gold.svg",
    "formats": [
      "svg"
    ]
  },
  "colors": {
    "black": {
      "name": "Black",
      "hex": "#020315",
      "rgb": [
        2,
        3,
        21
      ]
    },
    "white": {
      "name": "White",
      "hex": "#FFFFFF",
      "rgb": [
        255,
        255,
        255
      ]
    },
    "gold1": {
      "name": "Gold 1",
      "hex": "#9D7F1F",
      "rgb": [
        157,
        127,
        31
      ]
    },
    "gold2": {
      "name": "Gold 2",
      "hex": "#D4AF37",
      "rgb": [
        212,
        175,
        55
      ]
    },
    "gold3": {
      "name": "Gold 3",
      "hex": "#C5B358",
      "rgb": [
        197,
        179,
        88
      ]
    }
  },
  "typography": {
    "primary": {
      "family": "Poppins",
      "source": "Google Fonts",
      "url": "https://fonts.google.com/specimen/Poppins",
      "weights": [
        {
          "name": "Thin",
          "weight": 100
        },
        {
          "name": "Extra Light",
          "weight": 200
        },
        {
          "name": "Light",
          "weight": 300
        },
        {
          "name": "Regular",
          "weight": 400
        },
        {
          "name": "Medium",
          "weight": 500
        },
        {
          "name": "SemiBold",
          "weight": 600
        },
        {
          "name": "Bold",
          "weight": 700
        },
        {
          "name": "Extra Bold",
          "weight": 800
        },
        {
          "name": "Black",
          "weight": 900
        }
      ]
    }
  },
  "brand": {
    "services": "We support companies in the search and selection of specialists and executives, project staffing and management consulting. We place freelancers, IT teams and permanent employees.",
    "mission": "We bring the right people together, exactly where they create real impact. We match people and companies with precision so they can achieve sustainable success, professionally and personally.",
    "vision": "We are building the company that, across IT, Finance, HR and Engineering, connects the best talent with the most ambitious employers. Fair and transparent recruitment for businesses of every size.",
    "goal": "People come first. We create long term relationships built on trust, quality and clarity.",
    "values": [
      "Integrity",
      "Trust",
      "Excellence",
      "Innovation"
    ]
  },
  "contact": {
    "company": "MxD Advisory GmbH",
    "address": {
      "street": "Philipp-Schnell-Strasse 4",
      "postalCode": "60437",
      "city": "Frankfurt am Main",
      "country": "Germany"
    },
    "website": "https://mxd-advisory.com",
    "privacy": "https://mxd-advisory.com/datenschutz/",
    "registry": {
      "court": "Local Court of Frankfurt am Main",
      "number": "HRB 140449"
    },
    "directors": [
      "Max Gorsler",
      "David Jansohn"
    ]
  }
}