Brand Guidelines
Logo
The MxD logo is available in primary, monochrome and inverted variants to ensure flexibility across every application.
Logo Variants
Pick the version that fits the background you're working on.
Logo Usage Guidelines
A few things to watch out for so the logo always looks right.
Colors
The MxD palette pairs a near black with a warm gold spectrum, building a sense of trust, clarity and craft.
Brand Palette
The five colors we work with, on screen and in print.
#020315#FFFFFF#9D7F1F#D4AF37#C5B358Signature Gradient
Our gold sweep. Used sparingly, mostly on accents and the brand mark.
Color Combinations to Avoid
These pairings just don't read well. Skip them.
Low contrast, gold on gold loses the wordmark.
White on bright gold fails accessibility contrast.
Gold on pure white is washed out for body text.
Off brand purple competes with black and gold.
Typography
MxD uses Poppins across every surface. A single, modern geometric sans serif keeps the brand consistent and unmistakably its own.
Typeface
Play with Poppins below — change the text, weight and size.
Weights
All nine weights are free on Google Fonts.
Icons
MxD uses Lucide React, an open source icon set with a clean, modern line style that pairs naturally with Poppins.
Icon Library
We pull every icon from Lucide and keep the stroke width the same.
Icon Sizes
Some sensible sizes to reach for.
smmdlgxlBrand
What MxD does, why it exists and the values that guide every conversation.
Mission, Vision, Values
What we hold on to when the day gets noisy.
We support companies in the search and selection of specialists and executives, project staffing and management consulting. We place freelancers, IT teams and permanent employees.
We bring the right people together, exactly where they create real impact. We match people and companies with precision so they can achieve sustainable success, professionally and personally.
We are building the company that, across IT, Finance, HR and Engineering, connects the best talent with the most ambitious employers. Fair and transparent recruitment for businesses of every size.
People come first. We create long term relationships built on trust, quality and clarity.
Email Footer
The official MxD Advisory email signature. Download the ready to use HTML file and import it into your mail client.
Signature Template
The same signature for everyone — just swap in your own details.
| {{name}} {{role}} MxD Advisory GmbH Philipp-Schnell-Strasse 4, 60437 Frankfurt am Main {{email}} · {{phone}} mxd-advisory.com |
Data
The entire MxD brand spec is published as a single JSON document. Use it to seed design systems, CI checks, AI agents or partner portals.
Machine Readable
One endpoint with everything a machine needs to know about the brand.
curl https://mxd-advisory.com/brand.json
{
"name": "MxD Advisory",
"version": "1.0.0",
"colors": {
"black": "#020315",
"white": "#FFFFFF",
"gold1": "#9D7F1F",
"gold2": "#D4AF37",
"gold3": "#C5B358"
},
"typography": "Poppins"
}Contact
Where to find us and the legal details for the record.
Imprint
Where we sit and the legal bits behind the company.